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Do Commas In Your Keywords Metatag Affect
Ranking?
One of our members recently reported that Yahoo was recommending
separating the keywords in your meta-tag using commas. As we know
from experience, the official representatives of the search engines
don't always give us the best advice as it pertains to ranking. We
decided to check out this claim using a statistical analysis to find
out if using commas in your keywords meta-tag had any affect on
ranking on Yahoo. We also studied Google to see if there was any
affect on that search engine.
Here is the methodology I used to answer this question. I gathered
the results of the queries naturally performed last month by myself
and four associates using Yahoo and Google. I then fetched the pages
and looks at any keywords meta-tags on the listed pages. I tallied
the results for the first 8 rankings on both Yahoo and Google
(keeping the results separate) and then converted them into a
percentage of the total results for each search engine.
The first thing to notice is that roughly 40%-50% of all pages in
the first eight rankings have a keywords meta-tag with commas
separating the keywords. That really doesn't tell us much about the
ranking of such pages though, only the general distribution of pages
with commas in a keywords meta-tag in the top 8 results. Still, I
was surprised that the percentages were so high. For several years,
the general consensus was that no significant search engine even
utilized the keywords meta-tag (this was before Yahoo switched from
service Google results to their own). With that general consensus, I
expected that a vast majority of sites had dropped using this
meta-tag. However, over 40% of top ranked sites continue to persist
in their use. I find that interesting.
The next thing to notice is that Google showed absolutely no ranking
difference between sites that use commas in the keywords meta-tag
vs. sites that do not use commas in the keywords meta-tag or have no
keywords meta-tag at all. The ranking correlation was an exact zero
on a scale of -100 to +100.
Yahoo's ranking correlation was a -28 on a scale of -100 to +100 for
pages having commas in the keywords meta-tags. I generally treat
results between -35 and +35 as insignificant (don't not affect
ranking or the affect on ranking is small to insignificant).
However, since Yahoo recommended using commas, I did find the -28
result interesting. Once again, it appears that the official
representatives of a search engine are steering us wrong (at least
for purposes of ranking higher on their search engine). This result
indicates that using commas is either insignificant or if there is
any significant affect... it is NEGATIVE!
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